Do you think that social media has the potential to bring about real social change? Well lets look at all the facts out there.First a little look at the past, before to get people to work together to bring change was a lot of work. It required someone to speak in front of small groups of people many times as well as hitting other medias to bring attention to it. Nowadays, all it takes is for a group of people or mainly a celebrity to bring about change. The key to their success, social media. By all means, social media has the potential to bring about change. Social media allows people to connect, makes groups and organize events. Making tedious work much more easier. So no more phone calls to hundreds of people, but just one post and it changes everything.
An example of this is the Supernatural fan base. From what I have seen, the actors of Supernatural have used their fame to bring about change. Misha Collins who plays Castiel has a twitter account and uses it to connect to fans and one way or another, he and some fans created Random Acts, an organization helping countries like Haiti. Because of his connection with fans on Twitter, Misha and the fans are now helping building schools and such.
Another example is when Jared Padalecki announced he and his wife were having their first child, and later tweeted his fans to send gifts not to them but to St. Jude's hospital instead. In result, Fans began donating money. All it took was one tweet from Jared and people donated. In fact, Winchester Bros. (who took charge in organizing it) put up a widget on their homepage tracking the donations, as well as giving information on it.Social media can help in many ways to make change. Flash mobbing is one. The video below is one of the best examples I believe, and makes you wonder how much planning went into it.
Take a look at this:
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Random Acts Trip
